| Tekijä: | Smith, T. A. |
| Otsikko: | The commodity-premium scale: a force in the development of successful strategy. |
| Lehti: | Management Review
1979 : AUG, VOL. 68:8, p. 9-17 |
| Asiasana: | PRODUCT MIX CORPORATE STRATEGY MARKETING MIX PRODUCT POLICY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA