Tekijä: | Smith, T. A. |
Otsikko: | The commodity-premium scale: a force in the development of successful strategy. |
Lehti: | Management Review
1979 : AUG, VOL. 68:8, p. 9-17 |
Asiasana: | PRODUCT MIX CORPORATE STRATEGY MARKETING MIX PRODUCT POLICY |
Kieli: | eng |
Tiivistelmä: |
SCIMA