Tekijä: | Grover, R. Rao, V. R. |
Otsikko: | Inferring competitive market structure based on a model of interpurchase intervals. |
Lehti: | International Journal of Research in Marketing
1988 : VOL. 5:1, p. 55-72 |
Asiasana: | MARKET STRUCTURE BRAND CHOICE |
Kieli: | eng |
Tiivistelmä: |
SCIMA