Tekijä: | Plat, F. W. Leeflang, P. S. H. |
Otsikko: | Decomposing sales elasticities on segmented markets. |
Lehti: | International Journal of Research in Marketing
1989 : VOL. 5:4, p. 303-315 |
Asiasana: | MARKET SEGMENTATION MARKET SHARE FORECASTING COMPETITION NON-DURABLE GOODS |
Kieli: | eng |
Tiivistelmä: |
SCIMA