Tekijä: | Pinchot, G. |
Otsikko: | Innovation through intrapreneuring |
Lehti: | Research Management
1987 : MAR-APR, VOL. 30:2, p.14-19 |
Asiasana: | INTRAPRENEURSHIP INNOVATION VENTURE CAPITAL |
Kieli: | eng |
Tiivistelmä: | The venture capital community can make 35 per cent ROI on rejected ideas. Venture capitalists have found a different way of managing innovation. The primary importance of backing the right people - to identify, support, and exploit the "intrapreneurs" who drive innovation to successful conclusions. The personality traits of intrapreneurs are analysed. The key problems of distinguishing intrapreneurs from promoters, entrepreneurs, and researchers. Four behavior patterns are dealt with to show how an intrapreneur can succeed. The causes of intrapreneurial shortage are examined. Some observations on the ways of training and managing intrapreneurs are made. |
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