| Tekijä: | McKee, D. O. Varadarajan, P. R. Pride, W. M. |
| Otsikko: | Strategic adaptability and firm performance : a market-contingent perspective. |
| Lehti: | Journal of Marketing
1989 : JUL, VOL. 53:3, p. 21-35 |
| Asiasana: | CORPORATE STRATEGY CONTINGENCY THEORY ORGANIZATIONAL PERFORMANCE MARKETS BUSINESS ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA