| Tekijä: | |
| Otsikko: | Wine in Italy |
| Lehti: | Market Research Europe
1988 : APR, VOL. 20, p.17-26 |
| Asiasana: | ITALY WINE INDUSTRY PRODUCTION CONSUMPTION TRADE DRINKS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | The Italian market for wine is reviewed, including still, sparkling and fortified wines, vermouths and wine aperitifs. The most important characteristics of the sector are summarized. Total market size is estimated. Data are presented about sales volume and consumer expenditure. Sources of supply are described, wine stocks are examined. The fragmented nature of wine production is highlighted. Exports and imports are compared. The sector is heavily dependent upon exports. Effects of the entry of Spain and Portugal into the EEC are analyzed. Market sectors are identified and described. Consumer profile is outlined. Consequences of lifestyle changes are examined. The most important brands and manufacturers are listed, market shares are compared. |
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