| Tekijä: | Jamieson, L. F. Bass, F. M. |
| Otsikko: | Adjusting stated intention measures to predict trial purchase of new products: a comparison of models and methods |
| Lehti: | Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 336-350 |
| Asiasana: | MARKETING RESEARCH PURCHASING NEW PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | While the collection of purchase intentions data is widespread in marketing research, relatively few researchers have studied the relationship between purchase intentions and actual purchase behaviour.A highly comprehensive database has been collected on purchase intention and actual purchase behaviour for new products yet developed. The results indicate that accurate predictions of purchase probabilities vary considerably across weighting schemes and products. |
SCIMA