Tekijä:Brownlie, D. T.
Otsikko:The migration of ideas from strategic management to marketing on the subject of competition.
Lehti:European Journal of Marketing
1989 : VOL. 23:12, p. 7-20
Asiasana:MARKETING
STRATEGIC MANAGEMENT
COMPETITION
Kieli:eng
Tiivistelmä:
SCIMA tietueen numero: 72034
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