Tekijä: | Brownlie, D. T. |
Otsikko: | The migration of ideas from strategic management to marketing on the subject of competition. |
Lehti: | European Journal of Marketing
1989 : VOL. 23:12, p. 7-20 |
Asiasana: | MARKETING STRATEGIC MANAGEMENT COMPETITION |
Kieli: | eng |
Tiivistelmä: |
SCIMA