Tekijä: | Vardermerwe, S. Carney, W. |
Otsikko: | Integrating computers and marketing management. |
Lehti: | European Management Journal
1988 : SPRING, VOL. 6:1, p. 10-15 |
Asiasana: | PERSONAL COMPUTERS MARKETING MANAGEMENT DECISION SUPPORT SYSTEMS |
Kieli: | eng |
Tiivistelmä: |
SCIMA