| Tekijä: | Crabb, S. |
| Otsikko: | Taking a charitable view |
| Lehti: | Personnel Management
1989 : MAR, VOL. 21:3, p. 27 |
| Asiasana: | CHARITIES FUND-RAISING MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | A review of the U.K. Asda store company's method of raising money for charities using sponsored events, fun- -days and collection boxes. The feedback from Asda staff. The selection of charities. Liaison with the National Society for the Prevention of Cruelty to Children. The campaign and money raised. The management time involved, and plan to introduce a "give-as-you-earn" scheme. |
SCIMA