| Tekijä: | Leong, S. |
| Otsikko: | A Citation Analysis of the Journal of Consumer Research |
| Lehti: | Journal of Consumer Research
1989 : MARCH, VOL.15, p.492-497 |
| Asiasana: | MARKETING PSYCHOLOGY CITATION ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | In the context of marketing,Goldman /1979/ used citation analysis to establish the linkages of marketing with other disciplines. Now the results of a citation analysis of references used by authors in five sample volumes of J.C.R. are reported. Consumer research is linked most closely with psychology, and marketing though there's a rising trend of citations to its own literature base. |
SCIMA