| Tekijä: | Abetti, P. A. |
| Otsikko: | Technology: a key strategic resource |
| Lehti: | Management Review
1989 : FEB, VOL.78:2, p.37-41 |
| Asiasana: | TECHNOLOGY TECHNOLOGICAL INNOVATION TECHNOLOGY TRANSFER STRATEGY TECHNOLOGICAL CHANGE |
| Kieli: | eng |
| Tiivistelmä: | The concept of technology is defined. The technology input and output processes are examined. The return on investment of the total technology input/output process is determined. The problems connected with the make or buy decision are discussed. Four technological strategies are reviewed: 1. First to market. It is an offensive strategy with potential high rewards but also high risks. 2. Innovation imitation is the strategy of fast followers and overtakers. 3. Cost minimization is particularly effective for mass-produced goods with standard features. 4. Market niche. This strategy is favoured by new high-tech ventures. Some of the major risks and opportunities of the four core strategies are compared. |
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