Tekijä: | Kern, F. |
Otsikko: | Mann oder Frau - ist das noch die Frage? Der Trend zur "Androgynitat" - oder: Der Rollen-Wechsel bei Mann und Frau fordert das Marketing |
Lehti: | Marketing Journal
1989 : APR/MAY, VOL. 22:1, p.126-129 |
Asiasana: | MARKETING SEX DISCRIMINATION |
Kieli: | ger |
Tiivistelmä: | The phenomenon of equalising of sexes has two reasons: one of them is a basic change in social values the other is that the hundred years old emancipatory movement of women caused a basic change in the role of the women in society, professionand sexuality. It has important consequences on marketing trends as well. |
SCIMA