Tekijä: | Denison, D. R. Fornell, C. |
Otsikko: | Modeling distance structures in consumer research: Scale versus order in validity assessment. |
Lehti: | Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 479-489 |
Asiasana: | CONSUMER RESEARCH MULTIDIMENSIONAL SCALING MEASUREMENT THEORY |
Kieli: | eng |
Tiivistelmä: |
SCIMA