Tekijä: | Schul, Y. Mazursky, D. |
Otsikko: | Conditions facilitating successful discounting in consumer decision making. |
Lehti: | Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 442-451 |
Asiasana: | CONSUMER RESEARCH DECISION MAKING EFFECTIVENESS |
Kieli: | eng |
Tiivistelmä: |
SCIMA