Tekijä: | Rogers, J.L. |
Otsikko: | Consumer response to advertising mail |
Lehti: | Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 18-24 |
Asiasana: | DIRECT MAIL CONSUMER ATTITUDES CONSUMER SATISFACTION |
Kieli: | eng |
Tiivistelmä: |
SCIMA