Tekijä: | Mehrotra, S. |
Otsikko: | Strategic regional marketing: two plus two equals six |
Lehti: | Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, p. 9-17 |
Asiasana: | MARKETING STRATEGY DECENTRALISATION BRAND LOYALTY |
Kieli: | eng |
Tiivistelmä: |
SCIMA