| Tekijä: | Mitchell, L. A. |
| Otsikko: | Common approaches to budgeting for advertising. |
| Lehti: | Management Decision
1979 : VOL. 17:5, p. 357-367 |
| Asiasana: | ADVERTISING ADVERTISING EXPENDITURE |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Mitchell, L. A. |
| Otsikko: | Common approaches to budgeting for advertising. |
| Lehti: | Management Decision
1979 : VOL. 17:5, p. 357-367 |
| Asiasana: | ADVERTISING ADVERTISING EXPENDITURE |
| Kieli: | eng |
| Tiivistelmä: |