| Tekijä: | Germain, R. Cooper, M. B. |
| Otsikko: | How a customer mission statement affects company performance. |
| Lehti: | Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 47-54 |
| Asiasana: | AFTER-SALES SERVICE SERVICE MARKETING CORPORATE STRATEGY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA