Tekijä: | Caller, L. |
Otsikko: | Effective management of international research and planning in brand and advertising development. |
Lehti: | Marketing and Research Today
1990 : JUN, VOL. 18:2, p. 109-114 |
Asiasana: | INTERNATIONAL MARKETING ADVERTISING BRANDS EEC |
Kieli: | eng |
Tiivistelmä: |
SCIMA