| Tekijä: | Diez, W. |
| Otsikko: | Modellzyklen als produktpolitisches Entscheidungsproblem - Erfahrungen und Perspektiven in der deutschen Automobilindustrie. |
| Lehti: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1990 : MAR, VOL. 42:3, p. 263-275 |
| Asiasana: | CAR INDUSTRY R&D PRODUCT LIFE CYCLE FEDERAL REPUBLIC OF GERMANY |
| Kieli: | ger |
| Tiivistelmä: | Because of changing consumer preferences and to strengthen their international competitiveness, German car manufacturers have to shorten the length of product life-cycles. Simultaneously a high standard of technical innovation has to be ensured. Therefore an accelerated model change requires more efficiency and flexibility in R and D (Research and Development), production and sales. Especially new forms of project management should be integrated in the formal organization of business. Planning has a strategic character as the competitiveness created in this way can only be corrected difficulty by other instruments. |
SCIMA