Tekijä: | Turner, P. |
Otsikko: | Product management for major accounts - an opportunity to differentiate. |
Lehti: | European Journal of Marketing
1990 : VOL. 24:5, p. 30-40 |
Asiasana: | PRODUCT DEVELOPMENT MARKETING PRODUCT DIFFERENTIATION |
Kieli: | eng |
Tiivistelmä: |
SCIMA