| Tekijä: | Turner, P. |
| Otsikko: | Product management for major accounts - an opportunity to differentiate. |
| Lehti: | European Journal of Marketing
1990 : VOL. 24:5, p. 30-40 |
| Asiasana: | PRODUCT DEVELOPMENT MARKETING PRODUCT DIFFERENTIATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA