| Tekijä: | Stopford, J. M. Baden-Fuller, C. |
| Otsikko: | Corporate rejuvenation. |
| Lehti: | Journal of Management Studies
1990 : JUL, VOL. 27:4, p. 399-415 |
| Asiasana: | CORPORATE STRUCTURE CORPORATE STRATEGY MANUFACTURING INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Six British manufacturers are examined. They have recovered from imminent disaster to create sustained and profitable growth in four mature, European industries. Their record is contrasted with that of less successful rivals. Rejuvenation was achieved by making a series of "holistic" changes in structure, systems, process and strategy affecting the entire organization. Rejuvenation is shown to be much more than a "turnaround", which concentrates on finance and efficiency. Innovation in "emergent" strategies was critical and was based on chief executives' beliefs in opportunities that could not be sustained by "rational" strategy calculations. |
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