| Tekijä: | Holak, S.L. Tang, Y.E. |
| Otsikko: | Advertising's effect on the product evolutionary cycle. |
| Lehti: | Journal of Marketing
1990 : JUL, VOL.54:3, P.16-29 |
| Asiasana: | MARKETING MIX ADVERTISING EFFECTIVENESS SALES CIGARETTE INDUSTRY USA |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA