| Tekijä: | Mizerski, R. W. Settle, R. B. |
| Otsikko: | The influence of social character on preference for social versus objective information in advertising. |
| Lehti: | Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 552-558 |
| Asiasana: | ADVERTISING CONSUMER INFORMATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA