| Tekijä: | Inman, B. |
| Otsikko: | The oil baron's ball |
| Lehti: | Business
1990 : JAN, p. 114-116 |
| Asiasana: | SPORTS INDUSTRY USA FINANCIAL PERFORMANCE |
| Kieli: | eng |
| Tiivistelmä: | Review of US oilman Jerry Jones' purchase of the Dallas Cowboys American football team. His investment, debts and difficulties. Jones' interest in sport. Cowboys 5 appearances in the Super Bowl championship and its commercial success. Cowboys team losses and drop in revenue. Rising costs. Repercussions from sacking the coach. Controversy over more attractive cheerleaders and Jones apology. His acknowledgement of mistakes and political implications in election for governor. |
SCIMA