Tekijä: | Janiszewski, C. |
Otsikko: | The influence of print advertisement organization on affect toward a brand name |
Lehti: | Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 53-65 |
Asiasana: | ADVERTISING ADVERTISING RESEARCH BRAND NAMES |
Kieli: | eng |
Tiivistelmä: |
SCIMA