| Tekijä: | Inman, J.J. McAlister, L. Hoyer, W.D. |
| Otsikko: | Promotion signal: Proxy for a price cut? |
| Lehti: | Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 74-82 |
| Asiasana: | PROMOTION CONSUMER BEHAVIOUR CONSUMER RESEARCH PRICE CUTTING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA