| Tekijä: | Saporito, B. |
| Otsikko: | How Quaker oats got rolled. |
| Lehti: | Fortune
1990 : OCT 8, VOL. 122:9, p. 69-73 |
| Asiasana: | FOOD INDUSTRY PET FOOD INDUSTRY TOY INDUSTRY COMPANY PERFORMANCE USA |
| Kieli: | eng |
| Tiivistelmä: | Assessment of misadventure of US Quaker Oats company through acquisition of pet food company, and toymaker. Drop in profits and sales. Quaker's strategy. Acquisition management. Rivalry in dry dog food. Consumer buying habits. Competition. Infant and preschool toys. Image problem. A graph covers pet food business. Boxes: the irrationality in the pet food business, and earnings multiple. |
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