| Tekijä: | Wildner, R. |
| Otsikko: | High Tech in der Marktforschung. Beispiele und Trends der Praxis (High tech in market research. Trends and practical examples) |
| Lehti: | Marktforschung und Management
1990 : VOL. 34:3, p. 111-114 |
| Asiasana: | MARKET RESEARCH AUTOMATION |
| Kieli: | ger |
| Tiivistelmä: | Market research used tabulators and computers for a long time. Rapidly changing and ever more differentiated markets need new data acquisition and processing tools. Examples are: automatic registration of TV turn on/off, scanners in retail shops, scanning + special TV publicity in selected households = automatic measurement of the impact of publicity. |
SCIMA