Tekijä: | Chatterjee, R. Eliashberg, J. |
Otsikko: | The innovation diffusion process in a heterogeneous population: a micromodelling approach. |
Lehti: | Management Science
1990 : SEP, VOL. 36:9, p. 1057-1979 |
Asiasana: | INNOVATION DIFFUSION NEW PRODUCTS |
Kieli: | eng |
Tiivistelmä: |
SCIMA