| Tekijä: | Hooley, G. J. Lynch, J. E. Shepherd, J. |
| Otsikko: | The marketing concept: putting the theory into practice. |
| Lehti: | European Journal of Marketing
1990 : VOL. 24:9, p. 7-24 |
| Asiasana: | MARKETING CONCEPT MARKETING THEORY UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA