Tekijä: | Dubois, P.-L. |
Otsikko: | Le marketing direct - l'heure de la stratgie |
Lehti: | Revue Francaise du Marketing
1990 : JAN, 126, p. 15-22 |
Asiasana: | DIRECT SELLING MARKETING STRATEGY ELECTRONIC SHOPPING TELECOMMUNICATION TELEPHONE SELLING MAIL ORDER SELLING |
Kieli: | fre |
Tiivistelmä: |
SCIMA