| Tekijä: | Batra, R. Stayman, D.M. |
| Otsikko: | The Role of Mood in Advertising Effectiveness |
| Lehti: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 203-214 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH PSYCHOLOGY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA