Tekijä: | MacKay, D. Droge, C. |
Otsikko: | Extentions of probabalistic perceptual maps with implications for competitive positioning and choice |
Lehti: | International Journal of Research in Marketing
1990 : Vol. 7:4, p. 265-282 |
Asiasana: | PRODUCT DIFFERENTIATION PERCEPTION POSITIONING MATHEMATICAL MODELS |
Kieli: | eng |
Tiivistelmä: |
SCIMA