| Tekijä: | MacKay, D. Droge, C. |
| Otsikko: | Extentions of probabalistic perceptual maps with implications for competitive positioning and choice |
| Lehti: | International Journal of Research in Marketing
1990 : Vol. 7:4, p. 265-282 |
| Asiasana: | PRODUCT DIFFERENTIATION PERCEPTION POSITIONING MATHEMATICAL MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA