| Tekijä: | Ward, J. Reingen, P. |
| Otsikko: | Sociocognitive Analysis of Group Decision Making among Consumers |
| Lehti: | Journal of Consumer Research
1990 : DEC, VOL.17, p.245-262 |
| Asiasana: | CONSUMER CHOICE BRAND CHOICE CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | The analysis of both cognitive and social structure is necessary to understand group decision making. A sociocognitive perspective is developed to increase understanding of the relation between cognitive and social processes. This perspective is used to find how a group makes a consumer decision with consequences for the entire group. New insight is provided between group membership and brand choice. |
SCIMA