Tekijä: | Fraser, C. Hite, R. E. |
Otsikko: | Participation in the international marketplace by US manufacturing firms. |
Lehti: | International Marketing Review
1990 : VOL. 7:5, p. 63-71 |
Asiasana: | INTERNATIONAL MARKETING MARKETING STRATEGY ADVERTISING MANUFACTURING INDUSTRY USA |
Kieli: | eng |
Tiivistelmä: |
SCIMA