Tekijä: | Wilk, R. J. |
Otsikko: | The new rich : a psychographic approach to marketing to the wealthy Japanese consumer. |
Lehti: | Marketing and Research Today
1991 : FEB, VOL. 19:1, p. 62-68 |
Asiasana: | CONSUMER MARKETS JAPAN WEALTH MARKET RESEARCH |
Kieli: | eng |
Tiivistelmä: |
SCIMA