| Tekijä: | Calantone, R. J. Drury, D. H. |
| Otsikko: | Advertising agency compensation: a model for incentive and control. |
| Lehti: | Management Science
1979 : JUL, VOL. 25:7, p. 632-642 |
| Asiasana: | ADVERTISING AGENCIES INCENTIVES ORGANIZATIONAL DECISION MAKING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA