| Tekijä: | Barry, T. E. Hansen, R. W. |
| Otsikko: | Telephone usage and direct-mail copy. |
| Lehti: | Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 35-39 |
| Asiasana: | TELEPHONE SELLING ADVERTISING EFFECTIVENESS CONSUMER INFORMATION DIRECT MAIL |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA