| Tekijä: | Cannon, T. |
| Otsikko: | New product development. |
| Lehti: | European Journal of Marketing
1978 : 3 VOL.12 p.217-248 |
| Asiasana: | NEW PRODUCTS PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Cannon, T. |
| Otsikko: | New product development. |
| Lehti: | European Journal of Marketing
1978 : 3 VOL.12 p.217-248 |
| Asiasana: | NEW PRODUCTS PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: |