| Tekijä: | Specht, V. |
| Otsikko: | TV-Werbung im Ausland und europaische Medienpolitik - Vorbild fur Deutschland? (TV advertisement in the European media policy) |
| Lehti: | Markenartikel
1991 : NR. 2, p. 66-67 |
| Asiasana: | ADVERTISING MEDIA GERMANY |
| Kieli: | ger |
| Tiivistelmä: | Selected data on TV publicity in European countries: legal regulation, rules of financing, number of goods advertised, market growth, income from advertising, market share, advertising fees, plans of deregulation, future trends, the advantages of free markets etc. |
SCIMA