Tekijä: | Linden. F.A. |
Otsikko: | Die Gentlemen bitten zur Kasse |
Lehti: | Manager Magazin
1990 : JUN, VOL. 20:6, p.35-39 |
Asiasana: | INDUSTRIES CAR INDUSTRY |
Kieli: | ger |
Tiivistelmä: | The author describes the situation of the BMW. Severe structural changes take place, partners are changing, production capacities grow in a very rapid way, the conditions in Europe are to be nivellated because of the requirements of the approaching European internal market. |
SCIMA