| Tekijä: | Muchna, C. |
| Otsikko: | Radarsystem fuer Marketing |
| Lehti: | Absatzwirtschaft
1990 : MAY, VOL. 33:5, p.116-126 |
| Asiasana: | MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The author analyses strategic marketing. It requires a different information base than the traditional market research, as it also has to analyze permanently the data concerning environment, and has to be future oriented to be able to recognize and analyze the changes in environment in time. |
SCIMA