| Tekijä: | Anderson, W. T. Hoyer, W. D. |
| Otsikko: | Marketing in the age of intelligence: the case for control. |
| Lehti: | European Journal of Marketing
1991 : VOL. 25:8, p. 32-54 |
| Asiasana: | MARKETING THEORY MANAGEMENT CONTROL MANAGEMENT PHILOSOPHY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA