| Tekijä: | Hales, C. Shams, H. |
| Otsikko: | Cautious incremental consumption : a neglected consumer risk reduction strategy. |
| Lehti: | European Journal of Marketing
1991 : VOL. 25:7, p. 7-21 |
| Asiasana: | CONSUMER BEHAVIOUR RISK NEW PRODUCTS HOLIDAYS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA