| Tekijä: | Hansen, V. Schulze, H. S. |
| Otsikko: | Transaktionsanalyse und personlicher Verkauf (Transaction analysis of personal sales) |
| Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 35:1, p. 4-26 |
| Asiasana: | TRANSACTIONAL ANALYSIS SALES |
| Kieli: | ger |
| Tiivistelmä: | If we think about sales as an interactive process, transaction analysis, a therapeutic method of psychology may be applied to this area. First of all three basic methods of transaction analysis come to mind: ego-states, analysis of transactions and game analysis.The result of these scientific researches may be used for the teaching of sales personnel. |
SCIMA