| Tekijä: | Feldwick, P. Carter, S. Cook, L. |
| Otsikko: | How valuable is the awareness index? |
| Lehti: | Journal of the Market Research Society
1991 : JUL, VOL. 33:3, p.179-195 |
| Asiasana: | ADVERTISING ADVERTISING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Feldwick, P. Carter, S. Cook, L. |
| Otsikko: | How valuable is the awareness index? |
| Lehti: | Journal of the Market Research Society
1991 : JUL, VOL. 33:3, p.179-195 |
| Asiasana: | ADVERTISING ADVERTISING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |