| Tekijä: | Stippel, P. |
| Otsikko: | Ostmarketing: Hoechste Zeit fuer Motivation |
| Lehti: | Absatzwirtschaft
1991 : MAY, VOL. 34:5, p.36-44 |
| Asiasana: | MARKETING EUROPE GERMANY |
| Kieli: | ger |
| Tiivistelmä: | For a period of one and a half year the salesmen in the new German federal states have worked hard and have earned much. By now within the condition of East-crash the situation has entirely changed. The author states that the old GDR trade marks need a total relaunch, and the people have to get used to the new standards of working. |
SCIMA