| Tekijä: | Winter, F. W. |
| Otsikko: | Match target markets to media audiences. |
| Lehti: | Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 61-66 |
| Asiasana: | ADVERTISING MEDIA MARKETING SEGMENTATION READERSHIP SURVEYS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Winter, F. W. |
| Otsikko: | Match target markets to media audiences. |
| Lehti: | Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 61-66 |
| Asiasana: | ADVERTISING MEDIA MARKETING SEGMENTATION READERSHIP SURVEYS |
| Kieli: | eng |
| Tiivistelmä: |